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Senior Ecommerce Search Marketing Specialist

The Bradford Group is seeking a talented, collaborative, analytical and ambitious individual to join our Search Marketing team!

The Marketing Manager will execute PPC strategies across Bradford’s network of eCommerce sites (www.bradfordexchange.com, www.ashtondrake.com, www.hamiltoncollection.com and www.bradfordexchange.ca), under the training, guidance and leadership of the Sr. eCommerce Marketing Manager over Search Marketing activities.

Specifically, we are looking for a PPC/SEM specialist whose primary responsibility will be to manage our multi-million dollar paid search & shopping campaigns on Google, Bing and Yahoo. This may also include other new search initiatives like Pinterest. They will manage designated channels to budgeted sales and spend goals. The individual will be responsible for executing the Search strategy under the direction of the Sr. Marketing Manager.

As part of the Search team, this person will also be responsible for communicating across different levels of the enterprise, and working with team members and business units in maximizing the opportunities in Search Marketing online.

This role is a great opportunity to super-charge your marketing skills working for a successful and mature organization whose well-known brand has been built on a combination of product innovation, channel expertise and time-tested direct marketing fundamentals.

 

Essential Job Duties and Responsibilities:

  • Own large, complex PPC/SEM campaigns on Google, Bing and Yahoo.
  • Deliver against set revenue, budget and ROI objectives.
  • Analyze, recommend, and implement improvements to meet ROI/CPA goals, including optimizing creative, targeting, merchandising, and spending.
  • Provide accurate and timely sales and performance reports using industry standard tools.
  • Train and mentor internal staff.  
  • Collaborate with other team members to develop and execute tests to optimize messaging and landing pages.
  • Assist with strategy planning and execution for seasonal events.
  • Perform necessary budget/invoice tracking.

Required Qualifications

Education, Licensing, Certification, and Experience:

  • Bachelors degree in marketing, finance, accounting, or statistics, MBA or MS degree a plus.
  • 4-6 years of digital media management experience.
  • Experience managing multi-million dollar direct response campaigns is a plus, preferably in an eCommerce environment with ROI/ROAS-based campaign objectives.
  • Google AdWords & Bing Ads Certified is a plus.

 
Knowledge, Skills, and Abilities:

  • Team player and an excellent communicator who can work with a variety of people at various levels throughout the company to build consensus and implement cohesive campaigns. 
  • Can also work autonomously, proactively updating key management on campaign progress and potential issues.
  • Ability to manage multiple projects and deadlines, identify action items and resolve issues.
  • Experience with budgeting.
  • Strong analytical skills and expertise with Microsoft Excel.
  • Problem solving and trouble-shooting skills.
  • Enthusiasm and commitment to working in an online channel

 

 

The Bradford Group is a world leader in direct to consumer marketing and provider of gifts, collectibles, home décor, and jewelry.  Founded in 1973, we have an unyielding commitment to product quality and exceptional customer service which has helped us become one of the premier direct marketing companies in today's international economy.    

Benefits: Our company is wholly owned by our employees through an Employee Stock Ownership Plan (ESOP) that allows you to not only derive the benefits of working as an employee at The Bradford Group, but also gain the benefits of being an owner. 

We also offer: A Business Casual Work Environment, Health and Dental Insurance, Life Insurance, Disability Insurance, Paid Time Off (PTO) Program, Direct Deposit, Credit Union, Flexible Spending Accounts, Employee Assistance Program, Employee Referral Bonus Program, 401(k), Profit Sharing, Tuition Reimbursement, Onsite Cafeteria, Onsite Fitness Center, Product Discounts and more! 

The Bradford Group is an Equal Opportunity Employer

 

 

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