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E-Mail Marketing Manager

Responsible for planning and optimizing promotional email campaigns.  Determines target audience and launches email campaign to create buzz, generate leads and sell products for the 5 different businesses. 

The Email Marketing Manager should have at least 3-5 years of experience in email or direct marketing. The right candidate should have excellent analytical skills and can provide direction on future enhancements to our messaging based on A/B testing and statistical analysis.

 

knowledge, skills and abilities required and/or preferred for this position:

  • 3-5 years experience in email, online or direct marketing
  • Strong understanding of email best practices, metrics and associated KPIs
  • Strong understanding of email delivery and in-boxing strategies
  • Familiar with dynamic content, segmentation strategy and data connections as it relates to email marketing
  • Excellent computer and analytical skills
  • Good problem solving skills and independent decision making
  • Must be able to complete multiple tasks in a fast-paced, deadline oriented environment
  • Excellent communication and interpersonal skills – must interact with all departments and levels within the organization

The Bradford Group is a world leader in direct to consumer marketing and provider of gifts, collectibles, home décor, and jewelry.  Founded in 1973, we have an unyielding commitment to product quality and exceptional customer service which has helped us become one of the premier direct marketing companies in today's international economy.    

Benefits:  Our company is wholly owned by our employees through an Employee Stock Ownership Plan (ESOP) that allows you to not only derive the benefits of working as an employee at The Bradford Group, but also gain the benefits of being an owner. 

We also offer: A Business Casual Work Environment, Health and Dental Insurance, Life Insurance, Disability Insurance, Paid Time Off (PTO) Program, Direct Deposit, Credit Union, Flexible Spending Accounts, Employee Assistance Program, Employee Referral Bonus Program, 401(k), Profit Sharing, Tuition Reimbursement, Onsite Cafeteria, Onsite Fitness Center, Product Discounts and more! 

The Bradford Group is an Equal Opportunity Employer

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