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Copywriter II

Responsible for writing original advertising copy for direct marketing house file promotions, new client promotions, product and package inserts and collateral material for various collectible product lines promoted through print advertising.   

Essential Job Duties and Responsibilities (Please list the primary duties of the position and the estimated % of time to be spent on these duties using increments of 10% or greater.)

70% - Write copy for all direct mail house file promotions, new client acquisition space ads, product inserts, and collateral material. Write non-sell, editorial copy for customer communications and special projects as needed, .i.e, occasional internet ad copy needs. Adapt existing copy, rewrite, revise, update, and stay on top of product changes that necessitate revisions. Interface with colleagues in development and marketing to acquire needed product information and updates. Assist in creating back-end rollout promotions as needed. 

10% - Concept and plan strategies and tactics for individual promotions and creative tests in concert with co-workers and managers.

10% - Maintain schedule and coordinate and track jobs to completion in Filemaker system; obtain necessary approvals from marketing and licensing; proof copy for accuracy; pitch in for colleagues on PTO and for the Collectibles team if needed.

10% - Research background information on products, our customer, the marketplace, our competition and testing history. Help develop and articulate product concepts, as well as product titles, verses, and sentiments.

Required Qualifications

Education, Licensing, Certification, and Experience:

  • 4 years advertising copywriting experience, preferably in a related field, preferably print advertising
  • Bachelor’s degree in Advertising, Communications, Journalism, or Marketing
  • MAC proficiency in InDesign; Photoshop a plus

Knowledge, Skills, and Abilities:

  • Excellent written language and proofreading skills required

Preferred Qualifications

Education, Licensing, Certification, and Experience (Knowledge, Skills, and Abilities)

  • Advertising or direct market advertising experience for an agency or in-house advertising department a plus. Internet copy experience is welcome but this is a print advertising position.
  • Familiarity with consumer goods, specifically collectibles, giftware and home décor preferred

The Bradford Group is a world leader in direct to consumer marketing and provider of gifts, collectibles, home décor, and jewelry.  Founded in 1973, we have an unyielding commitment to product quality and exceptional customer service which has helped us become one of the premier direct marketing companies in today's international economy.     

Benefits: Our company is wholly owned by our employees through an Employee Stock Ownership Plan (ESOP) that allows you to not only derive the benefits of working as an employee at The Bradford Group, but also gain the benefits of being an owner.  

We also offer: A Business Casual Work Environment, Health and Dental Insurance, Life Insurance, Disability Insurance, Paid Time Off (PTO) Program, Direct Deposit, Credit Union, Flexible Spending Accounts, Employee Assistance Program, Employee Referral Bonus Program, 401(k), Profit Sharing, Tuition Reimbursement, Onsite Cafeteria, Onsite Fitness Center, Product Discounts and more!  

The Bradford Group is an Equal Opportunity Employer

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