Responsible for preparing and executing new client acquisition media plans to meet revenue and growth goals through effective planning, analyzing data, and implementing media campaigns. Directs all new client acquisition selections/segmentation, creative efforts, forecasting, and data analysis to create optimal plans for assigned print and digital medias. Identifies new opportunities to optimize growth initiatives, defines requirements, and follows through to implementation. Be very aware of the competitive market to identify and implement appropriate strategies to develop new programs and maximize existing ones. Responsible to meet yearly circulation, ROI, and sales goals defined through the budget.
Serve as marketing lead to develop and grow assigned product categories. Responsible for knowledge of category/affinity across all channels and communicate pertinent information on this area through developed reporting tools. Regularly update the team on program performance and potential opportunities. Aggressively participate in strategy sessions to give direction on program viability and appropriate market timing. Establish testing plans in regards to number of tests, testing channels, and optimal timing to ensure growth and overall improvement of affinity performance year over year. Work cross-functionally with Product Development, Creative Production, Online Team, and Marketing Services in the creation of products and campaigns within the affinity to maximize all sales and growth goals.
The Bradford Group is a world leader in direct to consumer marketing and provider of gifts, collectibles, home décor, and jewelry. Founded in 1973, we have an unyielding commitment to product quality and exceptional customer service which has helped us become one of the premier direct marketing companies in today's international economy.
Benefits: Our company is wholly owned by our employees through an Employee Stock Ownership Plan (ESOP) that allows you to not only derive the benefits of working as an employee at The Bradford Group, but also gain the benefits of being an owner.
We also offer: A Business Casual Work Environment, Health and Dental Insurance, Life Insurance, Disability Insurance, Paid Time Off (PTO) Program, Direct Deposit, Credit Union, Flexible Spending Accounts, Employee Assistance Program, Employee Referral Bonus Program, 401(k), Profit Sharing, Tuition Reimbursement, Onsite Cafeteria, Onsite Fitness Center, Product Discounts and more!
The Bradford Group is an Equal Opportunity Employer