View Our Website View All Jobs

Marketing Manager

Job Summary

Responsible for preparing and executing the direct marketing plans to meet revenue and profit plans through effective planning, analyzing and implementation of promotion campaigns. Responsible for overseeing all mainframe and promotional planning work for assigned programs ensuring accurate fulfillment to customer and just in time inventory management. The Media Manager will work closely with their immediate supervisor to determine the ideal timing of the product expansion. Be an analytical resource to the organization.

Essential Job Duties and Responsibilities

  • Campaign Planning:  Maximize response and ROI through effective planning, analyzing and implementation of HF and/or NCA campaigns to create optimal circulation mail plans through:
    • List selections and segments
    • Developing backend models for each affinity and subaffinity
    • Creative execution
    • Forecasting/budgeting
  • Market/Data Analysis:  Analyze and define each market/affinity for product growth within the assigned product market segment using customer/market data.  Work with outside list brokers and Midwest Lists to analyze market to identify new market segments and create formats for market expansion and report on findings.  Plan, design and implement tools to analyze data interacting with end-users to determine requirements and pertinent data required to develop and report on findings. Conduct affinity reviews and other research projects.
  • Creative Direction:  Provide creative direction for all campaigns identifying each component with form numbers and specs.  Review layouts for accuracy of form numbers, tracking codes and pricing information.  Be available to assist Creative team with questions.
  • Web/Online Direction:  Provide direction for all campaigns for web promotions.  Review web reporting and provide feedback to team.  Review setup of programs on the website and ensure all programs are loaded on the site in a timely manner.  Recommend and help maintain Facebook and email queue.  Weekly review assigned sections of the Hamilton website.
  • Inventory Management:  Review and analyze inventory needs monthly using Mainframe and Sourcing data spreadsheets to minimize overbuying and maximize just in time inventory management strategy.  Develop knowledge of the Manufacturing process to effectively manage inventory ordering, management, and campaign mail dates.
  • New Opportunities:  Identify new opportunities to optimize growth initiatives, define requirements, and follow through to implementation.

Required Qualifications

                Education, Licensing, Certification, and Experience

  • Bachelors degree in business, preferably Marketing, Economics, Finance or related field.
  • 3-5 years experience in a direct mail or direct response marketing analytic related position

                Knowledge, Skills, and Abilities

  • Creative thinker; excellent quantitative analytical skills and strong organizational skills.
  • Excellent computer skills to include Microsoft Office specifically solid spreadsheet proficiency – ex. Microsoft Excel; proficient in math
  • Ability to communicate well, both written and verbal, in a fast-paced environment.
  • Ability to multi-task

Preferred Qualifications

                Education, Licensing, Certification, and Experience

  • Prior management/supervisory experience
Read More

Apply for this position

Apply with Indeed
Attach resume as .pdf, .doc, or .docx (limit 2MB) or Paste resume

Paste your resume here or Attach resume file

To comply with government Equal Employment Opportunity / Affirmative Action reporting regulations, we are requesting (but NOT requiring) that you enter this personal data. This information will not be used in connection with any employment decisions, and will be used solely as permitted by state and federal law. Your voluntary cooperation would be appreciated. Learn more.

Invitation for Job Applicants to Self-Identify as a U.S. Veteran
  • A “disabled veteran” is one of the following:
    • a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or
    • a person who was discharged or released from active duty because of a service-connected disability.
  • A “recently separated veteran” means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.
  • An “active duty wartime or campaign badge veteran” means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.
  • An “Armed forces service medal veteran” means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.
Veteran status

Voluntary Self-Identification of Disability
Voluntary Self-Identification of Disability Form CC-305
OMB Control Number 1250-0005
Expires 1/31/2020
Why are you being asked to complete this form?

Because we do business with the government, we must reach out to, hire, and provide equal opportunity to qualified people with disabilities.i To help us measure how well we are doing, we are asking you to tell us if you have a disability or if you ever had a disability. Completing this form is voluntary, but we hope that you will choose to fill it out. If you are applying for a job, any answer you give will be kept private and will not be used against you in any way.

If you already work for us, your answer will not be used against you in any way. Because a person may become disabled at any time, we are required to ask all of our employees to update their information every five years. You may voluntarily self-identify as having a disability on this form without fear of any punishment because you did not identify as having a disability earlier.

How do I know if I have a disability?

You are considered to have a disability if you have a physical or mental impairment or medical condition that substantially limits a major life activity, or if you have a history or record of such an impairment or medical condition.

Disabilities include, but are not limited to:

  • Blindness
  • Deafness
  • Cancer
  • Diabetes
  • Epilepsy
  • Autism
  • Cerebral palsy
  • Schizophrenia
  • Muscular dystrophy
  • Bipolar disorder
  • Major depression
  • Multiple sclerosis (MS)
  • Missing limbs or partially missing limbs
  • Post-traumatic stress disorder (PTSD)
  • Obsessive compulsive disorder
  • Impairments requiring the use of a wheelchair
  • Intellectual disability (previously called mental retardation)
Please check one of the boxes below:

You must enter your name and date
Your Name Today's Date
Reasonable Accommodation Notice

Federal law requires employers to provide reasonable accommodation to qualified individuals with disabilities. Please tell us if you require a reasonable accommodation to apply for a job or to perform your job. Examples of reasonable accommodation include making a change to the application process or work procedures, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment.

iSection 503 of the Rehabilitation Act of 1973, as amended. For more information about this form or the equal employment obligations of Federal contractors, visit the U.S. Department of Labor's Office of Federal Contract Compliance Programs (OFCCP) website at

PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.