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Marketing Manager

Job Summary

Responsible for preparing and executing the direct marketing plans to meet revenue and profit plans through effective planning, analyzing and implementation of promotion campaigns. Responsible for overseeing all mainframe and promotional planning work for assigned programs ensuring accurate fulfillment to customer and just in time inventory management. The Media Manager will work closely with their immediate supervisor to determine the ideal timing of the product expansion. Be an analytical resource to the organization.

Essential Job Duties and Responsibilities

  • Campaign Planning:  Maximize response and ROI through effective planning, analyzing and implementation of HF and/or NCA campaigns to create optimal circulation mail plans through:
    • List selections and segments
    • Developing backend models for each affinity and subaffinity
    • Creative execution
    • Forecasting/budgeting
  • Market/Data Analysis:  Analyze and define each market/affinity for product growth within the assigned product market segment using customer/market data.  Work with outside list brokers and Midwest Lists to analyze market to identify new market segments and create formats for market expansion and report on findings.  Plan, design and implement tools to analyze data interacting with end-users to determine requirements and pertinent data required to develop and report on findings. Conduct affinity reviews and other research projects.
  • Creative Direction:  Provide creative direction for all campaigns identifying each component with form numbers and specs.  Review layouts for accuracy of form numbers, tracking codes and pricing information.  Be available to assist Creative team with questions.
  • Web/Online Direction:  Provide direction for all campaigns for web promotions.  Review web reporting and provide feedback to team.  Review setup of programs on the website and ensure all programs are loaded on the site in a timely manner.  Recommend and help maintain Facebook and email queue.  Weekly review assigned sections of the Hamilton website.
  • Inventory Management:  Review and analyze inventory needs monthly using Mainframe and Sourcing data spreadsheets to minimize overbuying and maximize just in time inventory management strategy.  Develop knowledge of the Manufacturing process to effectively manage inventory ordering, management, and campaign mail dates.
  • New Opportunities:  Identify new opportunities to optimize growth initiatives, define requirements, and follow through to implementation.

Required Qualifications

                Education, Licensing, Certification, and Experience

  • Bachelors degree in business, preferably Marketing, Economics, Finance or related field.
  • 3-5 years experience in a direct mail or direct response marketing analytic related position

                Knowledge, Skills, and Abilities

  • Creative thinker; excellent quantitative analytical skills and strong organizational skills.
  • Excellent computer skills to include Microsoft Office specifically solid spreadsheet proficiency – ex. Microsoft Excel; proficient in math
  • Ability to communicate well, both written and verbal, in a fast-paced environment.
  • Ability to multi-task

Preferred Qualifications

                Education, Licensing, Certification, and Experience

  • Prior management/supervisory experience
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